Improving paid-media profitability through peak season
Black Accessories, a luxury cashmere, leather and silk accessories brand, partnered with Digital Blueprint to improve paid-media profitability across Google and Meta in the run-up to Christmas.
Paid Media
eCommerce Growth
The challenge
A project for Black Accessories
In a highly competitive festive market, Black Accessories needed to expand its online presence and improve return on ad spend without compromising the premium positioning of its products.
A more targeted approach to paid media
Digital Blueprint developed a joined-up Google and Meta programme centred on tighter audience targeting, refined segmentation and creative that highlighted the quality and distinctive appeal of Black Accessories’ luxury range. The strategy focused investment on the audiences and messages most likely to convert during peak trading.
The results
Google ROAS increased by 93% and revenue grew by 271%.
On Meta, ROAS improved by 43% while revenue increased by 222%.
More profitable peak-season growth
The programme demonstrated how careful audience, creative and budget optimisation can make paid media a more efficient driver of both brand visibility and revenue for a premium accessories retailer.
More Works
Improving paid-media profitability through peak season
Black Accessories, a luxury cashmere, leather and silk accessories brand, partnered with Digital Blueprint to improve paid-media profitability across Google and Meta in the run-up to Christmas.
Paid Media
eCommerce Growth
The challenge
A project for Black Accessories
In a highly competitive festive market, Black Accessories needed to expand its online presence and improve return on ad spend without compromising the premium positioning of its products.
A more targeted approach to paid media
Digital Blueprint developed a joined-up Google and Meta programme centred on tighter audience targeting, refined segmentation and creative that highlighted the quality and distinctive appeal of Black Accessories’ luxury range. The strategy focused investment on the audiences and messages most likely to convert during peak trading.
The results
Google ROAS increased by 93% and revenue grew by 271%.
On Meta, ROAS improved by 43% while revenue increased by 222%.
More profitable peak-season growth
The programme demonstrated how careful audience, creative and budget optimisation can make paid media a more efficient driver of both brand visibility and revenue for a premium accessories retailer.
More Works
Improving paid-media profitability through peak season
Black Accessories, a luxury cashmere, leather and silk accessories brand, partnered with Digital Blueprint to improve paid-media profitability across Google and Meta in the run-up to Christmas.
Paid Media
eCommerce Growth
The challenge
A project for Black Accessories
In a highly competitive festive market, Black Accessories needed to expand its online presence and improve return on ad spend without compromising the premium positioning of its products.
A more targeted approach to paid media
Digital Blueprint developed a joined-up Google and Meta programme centred on tighter audience targeting, refined segmentation and creative that highlighted the quality and distinctive appeal of Black Accessories’ luxury range. The strategy focused investment on the audiences and messages most likely to convert during peak trading.
The results
Google ROAS increased by 93% and revenue grew by 271%.
On Meta, ROAS improved by 43% while revenue increased by 222%.
More profitable peak-season growth
The programme demonstrated how careful audience, creative and budget optimisation can make paid media a more efficient driver of both brand visibility and revenue for a premium accessories retailer.
More Works