Casio & G-Shock Watches
Casio UK sought to transform its digital retail presence by replatforming to a robust, scalable Adobe Commerce solution. Limiting growth and operational efficiency, their legacy systems required replacement with a consolidated e-commerce strategy.
Digital Transformation
eCommerce Strategy
Securing Stakeholder Buy-In & Budget
A project for Casio
From the outset, we built a sound business case and gained board approval.
Defining Project Requirements
By clearly communicating the strategic benefits—such as cost efficiency, higher conversion rates, streamlined product management, and omnichannel readiness—the team secured critical funding and approval from both Casio UK and the Japanese head office.
Using established discovery frameworks, requirements workshops were facilitated across Casio’s teams. The outcome was a clear, prioritized set of functional and non-functional requirements. These covered ERP and PIM integrations, compliance, inventory management, and localization—ensuring alignment with both business goals and stakeholder expectations.
UX Design & Customer Experience
A complete redesign of the eCommerce user journey was delivered.
Our redesign emphasised simplicity, accessibility, and mobile-first experiences.
By mapping customer flows end-to-end and validating through iterative user testing, Casio achieved a streamlined purchasing journey that increased engagement and conversion rates over the legacy platform.
Supporting the Team to Launch
Beyond project delivery, the team played a pivotal role as the bridge between Casio stakeholders, Japanese leadership, and technical partners.
This included program management, UAT support, and structured go-live planning.
Post-launch, ongoing initiatives focused on training, documentation, and roadmap development to ensure sustained adoption and ROI.
Outcomes and Impact
The replatforming initiative delivered measurable improvements for Casio.
Commerce operations were unified, reducing total cost of ownership while improving efficiency.
Enhanced UX and checkout flows drove higher online conversion rates, while the new infrastructure enabled smoother integration of future channels and innovations.
Additionally, Casio’s internal teams benefited from stronger capability, supported by comprehensive documentation and training.
More Works
Casio & G-Shock Watches
Casio UK sought to transform its digital retail presence by replatforming to a robust, scalable Adobe Commerce solution. Limiting growth and operational efficiency, their legacy systems required replacement with a consolidated e-commerce strategy.
Digital Transformation
eCommerce Strategy
Securing Stakeholder Buy-In & Budget
A project for Casio
From the outset, we built a sound business case and gained board approval.
Defining Project Requirements
By clearly communicating the strategic benefits—such as cost efficiency, higher conversion rates, streamlined product management, and omnichannel readiness—the team secured critical funding and approval from both Casio UK and the Japanese head office.
Using established discovery frameworks, requirements workshops were facilitated across Casio’s teams. The outcome was a clear, prioritized set of functional and non-functional requirements. These covered ERP and PIM integrations, compliance, inventory management, and localization—ensuring alignment with both business goals and stakeholder expectations.
UX Design & Customer Experience
A complete redesign of the eCommerce user journey was delivered.
Our redesign emphasised simplicity, accessibility, and mobile-first experiences.
By mapping customer flows end-to-end and validating through iterative user testing, Casio achieved a streamlined purchasing journey that increased engagement and conversion rates over the legacy platform.
Supporting the Team to Launch
Beyond project delivery, the team played a pivotal role as the bridge between Casio stakeholders, Japanese leadership, and technical partners.
This included program management, UAT support, and structured go-live planning.
Post-launch, ongoing initiatives focused on training, documentation, and roadmap development to ensure sustained adoption and ROI.
Outcomes and Impact
The replatforming initiative delivered measurable improvements for Casio.
Commerce operations were unified, reducing total cost of ownership while improving efficiency.
Enhanced UX and checkout flows drove higher online conversion rates, while the new infrastructure enabled smoother integration of future channels and innovations.
Additionally, Casio’s internal teams benefited from stronger capability, supported by comprehensive documentation and training.
More Works
Casio & G-Shock Watches
Casio UK sought to transform its digital retail presence by replatforming to a robust, scalable Adobe Commerce solution. Limiting growth and operational efficiency, their legacy systems required replacement with a consolidated e-commerce strategy.
Digital Transformation
eCommerce Strategy
Securing Stakeholder Buy-In & Budget
A project for Casio
From the outset, we built a sound business case and gained board approval.
Defining Project Requirements
By clearly communicating the strategic benefits—such as cost efficiency, higher conversion rates, streamlined product management, and omnichannel readiness—the team secured critical funding and approval from both Casio UK and the Japanese head office.
Using established discovery frameworks, requirements workshops were facilitated across Casio’s teams. The outcome was a clear, prioritized set of functional and non-functional requirements. These covered ERP and PIM integrations, compliance, inventory management, and localization—ensuring alignment with both business goals and stakeholder expectations.
UX Design & Customer Experience
A complete redesign of the eCommerce user journey was delivered.
Our redesign emphasised simplicity, accessibility, and mobile-first experiences.
By mapping customer flows end-to-end and validating through iterative user testing, Casio achieved a streamlined purchasing journey that increased engagement and conversion rates over the legacy platform.
Supporting the Team to Launch
Beyond project delivery, the team played a pivotal role as the bridge between Casio stakeholders, Japanese leadership, and technical partners.
This included program management, UAT support, and structured go-live planning.
Post-launch, ongoing initiatives focused on training, documentation, and roadmap development to ensure sustained adoption and ROI.
Outcomes and Impact
The replatforming initiative delivered measurable improvements for Casio.
Commerce operations were unified, reducing total cost of ownership while improving efficiency.
Enhanced UX and checkout flows drove higher online conversion rates, while the new infrastructure enabled smoother integration of future channels and innovations.
Additionally, Casio’s internal teams benefited from stronger capability, supported by comprehensive documentation and training.
More Works