Building more efficient growth for organic childrenswear
Lilly & Sid, a premium organic childrenswear brand, partnered with Digital Blueprint to improve paid-media efficiency, increase average order value and unlock its growth potential.
Paid Media
Efficiency Growth
The challenge
A project for Lilly & Sid
Paid acquisition was producing low average order values and weak return on ad spend, restricting growth in a competitive organic kidswear market.
Using data to find the right customers
Digital Blueprint took over paid-media management and analysed the location and demographic signals behind performance. Campaigns were then focused on customer groups most aligned with Lilly & Sid’s organic materials and ethical product credentials, helping match products to consumers more precisely.
The results
Ad spend reduced by 35% while average order value increased by 25%. The result was a more efficient paid-media programme and improved return on investment.
A clearer route to sustainable growth
A sharper understanding of the customer allowed Lilly & Sid to reduce waste while building a stronger, more relevant presence in organic childrenswear.
More Works
Building more efficient growth for organic childrenswear
Lilly & Sid, a premium organic childrenswear brand, partnered with Digital Blueprint to improve paid-media efficiency, increase average order value and unlock its growth potential.
Paid Media
Efficiency Growth
The challenge
A project for Lilly & Sid
Paid acquisition was producing low average order values and weak return on ad spend, restricting growth in a competitive organic kidswear market.
Using data to find the right customers
Digital Blueprint took over paid-media management and analysed the location and demographic signals behind performance. Campaigns were then focused on customer groups most aligned with Lilly & Sid’s organic materials and ethical product credentials, helping match products to consumers more precisely.
The results
Ad spend reduced by 35% while average order value increased by 25%. The result was a more efficient paid-media programme and improved return on investment.
A clearer route to sustainable growth
A sharper understanding of the customer allowed Lilly & Sid to reduce waste while building a stronger, more relevant presence in organic childrenswear.
More Works
Building more efficient growth for organic childrenswear
Lilly & Sid, a premium organic childrenswear brand, partnered with Digital Blueprint to improve paid-media efficiency, increase average order value and unlock its growth potential.
Paid Media
Efficiency Growth
The challenge
A project for Lilly & Sid
Paid acquisition was producing low average order values and weak return on ad spend, restricting growth in a competitive organic kidswear market.
Using data to find the right customers
Digital Blueprint took over paid-media management and analysed the location and demographic signals behind performance. Campaigns were then focused on customer groups most aligned with Lilly & Sid’s organic materials and ethical product credentials, helping match products to consumers more precisely.
The results
Ad spend reduced by 35% while average order value increased by 25%. The result was a more efficient paid-media programme and improved return on investment.
A clearer route to sustainable growth
A sharper understanding of the customer allowed Lilly & Sid to reduce waste while building a stronger, more relevant presence in organic childrenswear.
More Works