Scaling revenue without sacrificing return
Northern Gym Equipment partnered with Digital Blueprint to scale ecommerce revenue across a complex fitness equipment range while continuing to improve paid-media efficiency.
Paid Media Growth
Google & Meta Ads
The Challenge
A project for Northern Gym Equipment
Northern Gym wanted to accelerate acquisition and revenue growth without allowing higher investment to erode return. The breadth of the range, changing stock position and promotional calendar meant budget had to be managed at product and category level, not simply scaled across the account.
A commercially managed growth programme
Digital Blueprint managed Google, Meta, Bing & TikTok as one commercial investment portfolio. Budget was reallocated towards efficient products, audiences and categories; stock and product signals guided spend; and promotional campaigns were balanced with always-on demand capture.
Ongoing restructuring reduced internal campaign competition and allowed investment to follow marginal return rather than fixed platform allocations.
The Results
Q2 sales up 164% year on year. New buying customers grew 198% and AOV rose 10%.
Crucially, growth did not come at the expense of efficiency: CAC remained effectively flat with marketing cost to sales ratio improving.
Growth with control
The programme shows how paid media can be scaled as a commercial growth lever, with performance managed against revenue, customer acquisition cost and profitability rather than channel metrics in isolation.
More Works
Scaling revenue without sacrificing return
Northern Gym Equipment partnered with Digital Blueprint to scale ecommerce revenue across a complex fitness equipment range while continuing to improve paid-media efficiency.
Paid Media Growth
Google & Meta Ads
The Challenge
A project for Northern Gym Equipment
Northern Gym wanted to accelerate acquisition and revenue growth without allowing higher investment to erode return. The breadth of the range, changing stock position and promotional calendar meant budget had to be managed at product and category level, not simply scaled across the account.
A commercially managed growth programme
Digital Blueprint managed Google, Meta, Bing & TikTok as one commercial investment portfolio. Budget was reallocated towards efficient products, audiences and categories; stock and product signals guided spend; and promotional campaigns were balanced with always-on demand capture.
Ongoing restructuring reduced internal campaign competition and allowed investment to follow marginal return rather than fixed platform allocations.
The Results
Q2 sales up 164% year on year. New buying customers grew 198% and AOV rose 10%.
Crucially, growth did not come at the expense of efficiency: CAC remained effectively flat with marketing cost to sales ratio improving.
Growth with control
The programme shows how paid media can be scaled as a commercial growth lever, with performance managed against revenue, customer acquisition cost and profitability rather than channel metrics in isolation.
More Works
Scaling revenue without sacrificing return
Northern Gym Equipment partnered with Digital Blueprint to scale ecommerce revenue across a complex fitness equipment range while continuing to improve paid-media efficiency.
Paid Media Growth
Google & Meta Ads
The Challenge
A project for Northern Gym Equipment
Northern Gym wanted to accelerate acquisition and revenue growth without allowing higher investment to erode return. The breadth of the range, changing stock position and promotional calendar meant budget had to be managed at product and category level, not simply scaled across the account.
A commercially managed growth programme
Digital Blueprint managed Google, Meta, Bing & TikTok as one commercial investment portfolio. Budget was reallocated towards efficient products, audiences and categories; stock and product signals guided spend; and promotional campaigns were balanced with always-on demand capture.
Ongoing restructuring reduced internal campaign competition and allowed investment to follow marginal return rather than fixed platform allocations.
The Results
Q2 sales up 164% year on year. New buying customers grew 198% and AOV rose 10%.
Crucially, growth did not come at the expense of efficiency: CAC remained effectively flat with marketing cost to sales ratio improving.
Growth with control
The programme shows how paid media can be scaled as a commercial growth lever, with performance managed against revenue, customer acquisition cost and profitability rather than channel metrics in isolation.
More Works