Growing market share among eco-conscious shoppers
Turtledove London, a sustainable clothing brand, engaged Digital Blueprint to bring clarity to its paid-media investment and better reach eco-conscious consumers.
Paid Media
Market Share Growth
The challenge
A project for Turtledove London
Limited data insight and fragmented budget allocation had created high CPAs, weak ROAS and low conversion rates, holding back growth in a competitive sustainable-fashion market.
Finding and reaching the right audience
Digital Blueprint used consumer-behaviour analysis to understand the audiences most likely to respond to Turtledove London’s organic materials and mindful production. This informed more targeted campaigns, alongside ongoing creative and audience optimisation designed to make spend more effective.
The results
CPA fell by 18%, target-market share increased by 34%, and engaged users rose by 23%.
Stronger relevance in sustainable fashion
The work gave Turtledove London a more focused paid-media approach, helping the brand reach its target market more efficiently while strengthening its digital presence.
More Works
Growing market share among eco-conscious shoppers
Turtledove London, a sustainable clothing brand, engaged Digital Blueprint to bring clarity to its paid-media investment and better reach eco-conscious consumers.
Paid Media
Market Share Growth
The challenge
A project for Turtledove London
Limited data insight and fragmented budget allocation had created high CPAs, weak ROAS and low conversion rates, holding back growth in a competitive sustainable-fashion market.
Finding and reaching the right audience
Digital Blueprint used consumer-behaviour analysis to understand the audiences most likely to respond to Turtledove London’s organic materials and mindful production. This informed more targeted campaigns, alongside ongoing creative and audience optimisation designed to make spend more effective.
The results
CPA fell by 18%, target-market share increased by 34%, and engaged users rose by 23%.
Stronger relevance in sustainable fashion
The work gave Turtledove London a more focused paid-media approach, helping the brand reach its target market more efficiently while strengthening its digital presence.
More Works
Growing market share among eco-conscious shoppers
Turtledove London, a sustainable clothing brand, engaged Digital Blueprint to bring clarity to its paid-media investment and better reach eco-conscious consumers.
Paid Media
Market Share Growth
The challenge
A project for Turtledove London
Limited data insight and fragmented budget allocation had created high CPAs, weak ROAS and low conversion rates, holding back growth in a competitive sustainable-fashion market.
Finding and reaching the right audience
Digital Blueprint used consumer-behaviour analysis to understand the audiences most likely to respond to Turtledove London’s organic materials and mindful production. This informed more targeted campaigns, alongside ongoing creative and audience optimisation designed to make spend more effective.
The results
CPA fell by 18%, target-market share increased by 34%, and engaged users rose by 23%.
Stronger relevance in sustainable fashion
The work gave Turtledove London a more focused paid-media approach, helping the brand reach its target market more efficiently while strengthening its digital presence.
More Works