eCommerce Consultancy

The understanding and insights around your core and secondary customer bases and how they ‘feel’ about your brand and product. Develop a voice for your brand that matches that of your target customers own values Build a mechanism for the active and ongoing engagement with & feedback from customers and abandoned prospects

The fundamental principles of commercial trading of a platform from product to pricing and promotion. Multi-Channel expansion and alignment of promotional and pricing strategies to improve the underlying profit of the eCommerce channel. Development of new functionality to personalise and present those strategies to distinct and target audiences.

The Profitable expansion of acquisition channels through the alignment of customer segmentation to a known available prospect universe. Your reliances on certain media and approach to opening new channels to reduce that dependency.

The people, systems and process behind creating an excellent level of customer experience and service. From eCommerce platform choice, to logistics & warehouse management and internal communication. It’s all about Driving Efficiency.

To review the approach to improving the conversion from Visit to Order through improved storytelling, creative & visual, measurement, benchmarking and testing. Remember conversion is NOTjust about a sale and it’s NOT all about A/B testing

To develop an approach to growing the proportion of repeat, multi-buyers their order frequency and Life Time Value (LTV) Don’t fall foul of creating a leaky bucket. Your existing customers will be the bedrock on which you will build your success.

Creating the goals against which to benchmark success, developing dashboards to measure against those goals and providing insight as to how it will drive your future strategy.